They call it Black Friday, and if you're like me the phrase conjures up a lot of negative imagery. Fear, gloom, disease... death. I've never gone shopping on the day after Thanksgiving and I have a real hard time understanding what compels people to brave that craziness. Camping out to get a discount on a TV? It seems like madness to me. I think it is an illness... an American one. There are alternatives and that's why I really responded to this short film from PAtagonia that actually encourages you not to buy new stuff. Celebrate what you already have. I think that's a better way to spend Thanksgiving weekend.

Take half an hour to watch this fine little film. Happy Holidays!